To mark the end of summer and the launch of the Schwinn Classic Cruiser, the Lululemon store on Melrose hosted an event for media, influencers, and tastemakers.
The party spilled from inside the West Hollywood store out to the parking lot-turned-party suite. We created Instagrammable moments with the red retro bike stationed in front of an installation wall decked with vinyl stickers and foliage fading from summer into fall. Inside the store, custom shirts and a cheeky acrylic sign accompanied another bike so every guest could give it a spin. A DJ added upbeat late summer vibes, creating the perfect backdrop for sipping custom cocktails and grazing the cheese board.